Independent Fisheries Ltd Christchurch City
Complaint #: 376
False Labelling/Advertising
Product is 'Crumbed Hoki Fillets' sold through supermarkets (eg: Countdown Katikati) Net Weight 750g/frozen product.
Front and foremost and adjacent to the product name is "100% REAL NZ FISH"
In the tiniest print size are the Cooking Instructions/Nutrition information etc which closes with the contact details of Independent Fisheries Ltd and the wording "Made from New Zealand fish processed in China"
Even now I have to use a magnifying glass to read these details.
My complaint is that this is false and misleading labelling which claims to be a wholly New Zealand product and if I had known that they were processed in China I would not have purchased. I am happy to scan and forward a copy of the packaging if this is helps to support this claim.
Front and foremost and adjacent to the product name is "100% REAL NZ FISH"
In the tiniest print size are the Cooking Instructions/Nutrition information etc which closes with the contact details of Independent Fisheries Ltd and the wording "Made from New Zealand fish processed in China"
Even now I have to use a magnifying glass to read these details.
My complaint is that this is false and misleading labelling which claims to be a wholly New Zealand product and if I had known that they were processed in China I would not have purchased. I am happy to scan and forward a copy of the packaging if this is helps to support this claim.
Comments & responses
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